Selling Connecticut Products Abroad

By Briann Greenfield and Dave Corrigan

(c) Connecticut Explored Inc. WINTER 2011/12

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From the colonial period into the early 19th century, Connecticut’s foreign trade consisted of exporting lumber, livestock, and agricultural products destined almost entirely for the West Indies. Later, in the state’s industrial in fancy, Connecticut-made products such as clocks, brass buckets, coffee mills, buttons, and a host of other so-called“ Yankee notions” were  consumed domestically, carried by Connecticut-based peddlers north and south a long their routes and sold to customers in towns from Maine to Arkansas.

Bristol clockmaker Chauncey Jerome, in his autobiographical History of the American Clock Business  (F.C. Dayton, New Haven, 1860) reported that Connecticut manufacturers, like those in other states, had been able to sell their products only domestically because European merchants were prejudiced against all American-made goods. Jerome had almost single-handedly dismantled this prejudice when, in 1842, he sent the first shipment of his low-priced one-day brass clocks to England. The British customs agents questioned the shipment’s declared value disbelieving that the clocks could possibly be made and sold for the low price of $1.50, but they ultimately allowed the goods to enter the country. Jerome boasted in 1860 that he had penetrated not only the British market but other markets across the globe, as millions of his clocks had been exported to Europe, Asia, South America, Australia, Palestine, Egypt, Jerusalem, the Sandwich Islands (now Hawaii)“ and, in fact, to every part of the world. ”

Colt also understood the value of word-o f-mouth testimonials in creating an international market for his firearms. Throughout the 1850s, he presented elaborately cased and engraved samples to many foreign military and political leaders, most of whom likely had never encountered an American-made product before. Recipients included General Jose Rufino Echenique, the president of Peru, Benito Juarez, president of Mexico, Said Pacha, viceroy of India, and S.P Pawarendrramesr, the second king of Siam. Colt also recognized the importance of winning the gold medals awarded at American and international fairs and expositions, noting that “These medals we must get and I must have them with me in Europe to help make up the reputation of my arms… these things go a great ways in Europe.”

Partly as a result of his success at the Crystal Palace, Colt was spurred to establish a London factory in 1851, sending both workers and machines from Hartford to ensure that the London-made firearms would conform to his production and quality standards. Colt’s London factory appears to be the first overseas factory established by a 19th-century American manufacturer.

The Collins Company was also a pioneer in the foreign trade. As early as the 1840s, Hartford shipping merchants began to include Collins axes in cargos bound for plantations in the West Indies that were worked with enslaved labor. Collins soon developed machetes and specialty edge tools, many adapted from workers’ own designs, for use on sugar, cocoa, coffee, and other plantations throughout Latin America and the Caribbean both before and after the abolition of slavery. With an extensive line of agricultural and forestry tools, Collins found ready buyers in South America, Central America, Africa, Europe, Australia, and New Zealand. But success brought imitation and thus unfair competition. An 1881 Hartford Daily Courant article detailed the company’s efforts to enforce international treaties and protect its trademark from English and German counterfeiters.

Declining shipping costs and the construction of the first transatlantic telegraph cable in 1851 prompted more Connecticut companies to pursue markets overseas. By 1867 the Wheeler & Wilson Mfg. Co. of Bridgeport was exporting sewing machines to Russia. And the Archimedean Lawn Mower Co. of Hartford described its product in an 1870s trade card as“ The most  beautiful and perfect Lawn Mower in the world. It stands today at the head of the list of Lawn Mowers in the United States and Europe.”

Connecticut manufacturers continued to display their products at the expositions and fairs held in Europe and around the world in the 19th century. 1878 saw more than 25 Connecticut manufacturers, representing 13 cities and towns, showing their products in 21 different classes at the Exposition Universelle in Paris. In the mining and metallurgy section, which included hardware and other metal products, there were more exhibitors—including Russell & Erwin of New Britain, Mallory & Wheeler of New Haven, and Yale Lock Co. of Stamford- from Connecticut than from any other state. Leather power transmission belts by The Underwood Belting Co. of Tolland were used in the Exposition’s machinery hall.

By the end of the 19th century, many Connecticut manufacturers, in addition to exhibiting at expositions around the world, turned their eyes and interest toward the emerging markets in Central America and South America. Many opened sales offices in countries there, and some, such as P.&F. Corbin of New Britain, began printing full product line catalogs in Spanish.

Selling products abroad opened new markets for 19th-century Connecticut manufacturers and began the transformation of American small businesses into the large, multinational  corporations that we know today.

Read more about Connecticut manufacturing on our Made in Connecticut Topics page